May 12, 2018

Dr. Kong Philippines opens the school year with the perfect pair, mother-daughter Melissa and Kiera Ricks.
Dr. Kong, known for its dedication to foot and spinal care, provides the perfect school shoe: stylish but also comfortable and durable.
The start of the school year sees parents in a shopping frenzy. Finding the ideal school shoe, however, proves to be a real challenge. School shoes often are too painful to walk in or look too bland for kids to enjoy wearing. It is even harder to find a pair that could last through the year.
This problem is all too familiar to Dr. Kong Philippines’ President, Mike Sy. His son used to wear out two to three pairs of school shoes of another brand per year. Seeing how his son’s first pair of Dr. Kong school shoes lasted for more than a year while also improving stride, Sy decided to bring in the brand from Hong Kong.
“In Hong Kong, Dr. Kong is almost their national school shoe. This is because of Dr. Kong shoes’ durability and benefits to proper foot care,” said Mark Tan, Dr. Kong Philippines’ Marketing Director..
Joining Dr. Kong in their advocacy for foot health and care is another perfect pair, Melissa Ricks and her 3-year-old daughter, Kiera.
“We chose Melissa and Kiera because they are the perfect mother-daughter pair. They share their adventures both big and small via social media and are followed by an audience who strongly relates to them,” said Mark Tan.
Ricks is excited about her first ad campaign with Kiera, more so seeing Kiera’s expression when she realizes she’s on billboards all over the metro. The two have been happy users of Dr. Kong shoes even before they signed on as endorsers.
“We have loved their shoes from the start. My daughter, every time I tell her to pick what she wants to wear, always picks her Dr. Kongs,” said Ricks, who has the perfect reason for getting Kiera Dr. Kong shoes. “Healthy feet, happy toddler.”
Because kids need the perfect school bag, too, Dr. Kong will give away one spine pressure-free mini backpack for every purchase of two pairs of shoes during the back to school season. This backpack helps protect the spine while the child is walking or running.
Dr. Kong carries a complete line of school shoes for boys and girls, including classic black shoes and white gym shoes in various designs. Casual children’s shoes and sandals are also available.
Dr. Kong shoes are available at the following branches for Metro Manila: SM City Fairview, SM City North Edsa at The Block, The Podium, Sekai Center Greenhills, Greenhills Promenade, Robinsons Galleria, Robinsons Place Manila, Uptown Mall BGC, SM Aura Premier, Robinsons Magnolia, Glorietta 5, Greenbelt 5, Lucky Chinatown Mall, and Ayala Malls The 30th. For those from the south, these comfy shoes are also available at: SM City Bacoor, Ayala Malls Serin, Nuvali Solenad 3, SM Mall of Asia, Festival Mall, and SM Southmall. Dr. Kong is also available at SM Seaside City Cebu and Abreeza Mall Davao.
Facebook: @DrKongPH
Instagram: @drkongshoesph
Twitter: @drkongshoesph